Data what data?

So, I found this cartoon and think it’s pretty funny.

I asked myself what it means in our discipline. Everyone is talking about “data“. Or “databases“. Or “big data“.  So, what the heck is this “data“? Or are these “data”, because, well, shouldn‘t it be a plural word from “datum“? (more…) and its problems Who doesn’t know it? By now this “facebook for academics“ is one of the first places students search for literature. Well known professors put their stuff there, you can find whole PhD-dissertations, loads of articles by almost anyone in any (archaeological) field. It is easy to “follow” someone and to get a message if they put something new online, you see recommendations and and and… and it is free and for everyone!

Great, no?